Because We're All Different

Know your audience - this is what we, speech comm majors, had always kept in mind whenever we had to deliver a speech or present a performance. Something that I consider parallel with one aspect of socmar planning. If public speaking and performance have the audience, then marketing has the market. The target market would always be important in any marketing strategy. Knowing how to identify and segment them would be very helpful as we try to formulate our goals and objectives, and the entire campaign as well. Knowing who to benefit from the campaign would keep us focused and aligned with all other aspects of the plan.

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But more than just identifying, I believe that a socmar plan also requires understanding of the target market. Just like in speeches, it's not just identify the audience, but KNOW the audience. The market has several characteristics, individual and group behaviors that might affect the entire socmar campaign. For instance, certain age groups may have different reactions towards a certain campaign (teens reacting on anti-smoking campaign negatively). Keeping this in mind would help us know what to expect from our market.

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Our group have by the way come up with a name - THE Press. Makes sense with our DEPRESSION awareness campaign. ;) So far, the group has been working on the background of the campaign, formulating its objectives and goals.